Podcast Launch Pad 

All about how to launch a business podcast. 
 
Follow our founder Serena Gay’s weekly bite-sized episodes for tips, tricks and inspiration! 
 
Subscribe now so you don’t miss a single nugget of advice. It’s published every Tuesday. 
To find out more about Serena Gay and Made4U Podcasts, email serena@made4u-podcasts.co.uk
Episode 28: Learn to love the sound of your voice! 
 
In this episode, Serena explains why you need not fear that the sound of your voice will turn people off. 
 
However, if you detect weaknesses in your vocal delivery, such as sounding: 
 
too high 
too airy 
too nasal 
too scratchy 
 
there are simple measures you can take to find your "best voice". 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 27: Do you need a Blog for your Podcast? (Spoiler... Yes!) 
 
You don't need to be the modern equivalent to William Shakespeare or Charles Dickens to write a good blog to accompany your podcast. 
 
But Emma Bradley and Louise Williams from Top Blog Coaching argue convincingly in this episode for why you need one. 
 
Above all, a well-written blog will help Google find and promote your work and, of course, it will add to your status as a thought-leader. 
 
Emma and Louise provide some interesting tips for making your blog hit home - so have pencil and paper at the ready to jot down their recommendations. 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 26: What do Podcast Launch Consultants actually do? 
 
But what is it that they offer? And if you seek help with fulfilling your podcasting dreams, what should you look for? 
 
There's a long list of jobs they should be able to do for you, including: 
 
Identifying your ideal listener 
Working out a podcasting format 
Planning interesting and varied content to fill episodes in the months ahead 
Explaining what recording equipment to buy and how to use it 
Choosing a podcast, name, music, and artwork for your logo 
Teaching you how to present 
Scripting your productions 
Explaining how to approach guests and how to record them if you can't do it face-to-face 
Showing you how to audio edit 
Publishing your podcast 
Promoting, monetising and advertising it 
Overcoming the mindset problems that deter new podcasters from launching in the first place. 
 
Finding podcast consultants who can offer help with podcast creation skills to podcast promotion ones is the tricky bit! 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 25: Podcast editing - The breath issue 
 
Frankly, they're an assault on your auditory nerve. 
 
That said, podcast editors do need to leave a gap where a noisy breath has been removed because not to do so will make the speaker sound inhuman. 
 
We all need to breathe and our listeners instinctively expect to hear at least something that passes for a breath between phrases, even if it is silence. 
 
So, this edition lays out how during the audio editing process, you can tackle the problem of 'sticky' breathing. 
 
Tip - stay hydrated and your breaths will be quiet and unobtrusive! 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 24: Who's your ideal Podcast listener? 
 
Your ideal podcast listener is the person you want your podcast to speak to. They may well differ from your ideal client – or they may not - but you do need to identify them. 
 
Why...? 
 
Well, to launch an effective podcast you need to know who you are speaking to. It's exactly the same as needing to know all about your ideal client. 
 
This is so you can structure your podcast content to suit them. 
 
With increasing numbers of people listening to podcasts, you simply can’t afford to be hit and miss about it. 
 
Listen to this episode for some clever ways to pinpoint the pair of ears you want glued to your audio production! 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 23: How to write your Podcast and sound conversational 
 
Copywriting expert and best-selling author Sarah Townsend helps us understand what makes your podcast script come alive. 
 
It's all to do with writing in as conversational a manner as possible because this is what makes you sound totally natural. 
 
You can find Sarah here: 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 22: Too busy to make a Podcast? 
 
Links mentioned in this episode are to Episode 17 "Editing Podcast Audio - It's a Cinch", and to Episode 19 "To Script a Podcast or Not To Script a Podcast". 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 21: What makes people love a Podcast 
 
This episode digs deep into the reasons why people keep coming back for more and how good podcasts succeed in satisfying those requirements. 
 
You may not agree, but I think it all hinges on: 
The likeability of the host 
Whether a podcast manages to fill you with joy 
What benefit it provides 
Whether it solves a problem or provides interesting information 
The production values. 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 20: Podcasting mistakes that really disappoint 
 
In short, what marks out the really good ones is: 
Finding a novel twist to your theme 
Finding amazing interviewees (and it might be anyone from a supermarket cashier to someone experiencing bereavement; you just need to choose carefully) 
Podcasts hosted with enthusiasm, care and a good understanding of their subject 
Allowing guests to be the main stars of the show. 
 
And by contrast, the disappointing entries committed these cardinal errors: 
Interviewing celebs for the sake of interviewing celebs 
Failure by the host to keep panel conversations under control 
Not editing mouth noises out of recorded material or fixing volume level problems 
Making the podcast about the host and not about the listener. 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 19: To Script a Podcast or Not to Script a Podcast 
 
Too often, I've been turned off a production by a presenter who thinks they can talk for England without much time spent preparing. 
 
The art of reading your script naturally and sounding as if you've just had brilliant and lucid thoughts off the top of your head is what this episode is all about. 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 18: Find and use AMAZING podcast sound effects! 
 
Here are some of the ideas discussed: 
 
Pay an actor to voice your intro 
Find an actor to impersonate a famous personality and voice a sentence or two 
Choose music that reflects the tone of your a podcast 
Play with the voice settings on your software to alter the sound of your voice (just a bit, not too much!) 
Go to the BBC Sounds Archive and download any number of funny sound effects 
 
I'd love to know if you make use of any of these ideas. Contact me using the details below. 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 17: Editing Podcast Audio - It's A Cinch! 
 
The whole key to making it easy for yourself, is to make sure you record in a nice quiet environment with good quality equipment in the first place. 
 
This podcast edition talks you through my podcast editing workflow. 
 
This includes: 
The editing equipment I use or recommend (Adobe Audition, Descript , OcenAudio and Audacity
How to sort out volume levels 
How to edit using simple copy, delete and paste commands 
Lowering background noise 
Multitrack mixing 
Match Loudness settings 
Converting WAV to Mp3 
 
If you’re producing a podcast for your business you can outsource the audio editing side (although you might enjoy it – it’s really creative!) 
 
If outsourcing is the route you choose – please contact info@made4u-podcasts.co.uk for information on how we can help you. 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 16: Jump Start Your Podcast Launch with GREAT PR! 
 
Kerryn literally showers us with nuggets of PR gold helping you to understand: 
 
what sort of coverage you should aim for 
which platforms you should target 
how to find the right contacts to send out your press releases to 
how to formulate a press release 
how to make it catch a journalist's eye 
how far in advance to initiate your PR strategies 
why you don't need a PR expert because you can do your own PR 
 
Kerryn runs her own PR Agency https://www.koolacomms.com/ and her membership PR Engine provides a wide range of support services. Check it out today! 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 15: 7 Top Tips On How To Be A Killer Podcast Guest 
 
The main things to keep in mind are: 
 
Treat the opportunity like you would any friendly conversation 
Always listen to one of two editions of the podcast in advance 
Insist on a pre-interview call to find out what the podcaster wants from you and feel free to ask lots of questions 
Don't write down and read your answers (but you wouldn't would you?!) 
Use your podcasting mic if you've got one and prepare your voice by hydrating it 
Be clear in your mind what you want out of the podcast interview and be certain to follow through 
Make sure you promote the finished product to your followers. 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 14: Who Should Design Your Business Podcast Logo? 
 
I used to insist on going down the graphic designer route - but I'm not so sure now this is always necessary. 
 
No matter how you set about it, you will need to bear some key points in mind. 
 
For more information around podcast logo design, see this blog. Since writing it I've changed my mind a bit about using a professional but I think you'll find my examples of artwork that I think works (and artwork that doesn't) quite illuminating! 
 
Happy listening and happy designing! 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 13: Podcast Names - Don't Do What I Did! 
 
In this episode, I talk about why the name I chose for my very first hosted podcast was a big fail. And I was so pleased with it at the time! 
 
The lesson I learnt has resonance for you. Don't be too clever. Don't be too witty. Don't be too abstract. 
 
It's better to say what's on the tin than to leave potential listeners in the dark about its contents. 
 
Other points addressed in this episode include: 
Should you use the word "podcast" in your title? 
Can you change the name of your podcast once it has launched? 
Podcast names I think really work. 
 
Podcasts mentioned in this episode: 
Souki Fournier's Content Marketing Explained 
Love Your Podcast with Sammie Byrne 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 12: A Podcast Success Story to Inspire Older Entrepreneurs 
 
I am Podcast Launch Pad's host, and work professionally as a podcast producer. I'm - ehem - hardly a spring chicken. 
 
Let's just say, I'm elegantly aged and buzzing with enthusiasm and energy! 
 
I started up my own podcast production venture, Made4U Podcasts in my late 50s. 
 
As I say on the podcast: 
 
"Everyone is constantly learning (or should be) and ... if you don’t frighten yourself on the cliff edge of new challenges… well, that’s not really living life, is it? We only have one crack at life, after all." 
 
Listen to my story right here and delve deep into the mindset that helped me overcome imposter syndrome to make a success of my podcasting ambitions. 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 11: 17 fun and sociable ways to promote your podcast! 
 
 
The 17 killer strategies in this podcast will help you: 
make new contacts 
network with like-minded people 
amaze your niche with your business acumen. 
 
They include: 
Invite your listeners to be a guest on your show (then all their contacts will want to listen too!). 
Record a video of yourself explaining why people should listen to this episode. 
Encourage existing listeners to give you their opinions and input and if you use their ideas on the show credit them by name. 
Leverage your guests’ fanbase and help them to share their interview episode. 
Show people how to subscribe to your podcast by placing a subscribe button on your podcast landing page. 
Encourage people to review your podcast – explain how on your landing page too. 
Write good show notes – don’t just scribble out a paragraph or two. 
Be a guest on other podcasts (this is the most fun of all for me!). 
Join Clubhouse and make your voice heard in conversations. 
Join Facebook communities and be helpful without being too 'salesy'. 
Share a podcast recording with another podcast in a similar (but not exactly the same) field. 
Cross-promote podcasts that compliment your theme. 
Find blogs in your niche and ask them to mention your podcast. You can return the favour on your podcast, in your show notes and in your own blogs. 
Find newsletters and do agree cross-promotions there too. 
Subscribe to the free helpareporter.com, or the paid for service Response Source, and make yourself available to journalists looking for sources of information. 
Create a freebie or lead magnet in which you advertise your podcast. 
Promote your podcast to your email list, and if you don’t have one… start building one! 
 
Which of the above is the best way to increase the reach of your podcast? 
 
All of these promotions are fun exercises in engaging with other people. What works best for you will only become clear once you've tried a few out! 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 10: How long should a business podcast last? 
 
But there are some ways to help you decide the perfect length for your audience... 
 
This podcast explores what it is about your potential listeners that can help you decide the ideal amount of time. 
 
Because that is the deciding factor – not how long you can talk about your business know-how, no matter how engaging you or your guest can be. 
 
There’s also the matter of how much time you have to spare to make your podcast. The longer it is, the more time you need put aside. 
 
What do most of my business podcasting clients aim for? Listen to find out! 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 9: What mic should you use for business podcasting? 
 
The choice of mics on offer is overwhelming, but follow my suggestions and you'll save yourself a ton of time and trouble. 
 
These are the mics I use myself day in, day out. They are tried and tested and have proved to be reliable and great value, as well as providing consistently good audio. 
 
Samson Q2U (a dynamic mic) 
Shure SM58 (a dynamic mic to use with an audio interface
Rode NT1A (a condenser mic) 
Rode SC6-L (an extremely compact mobile kit of tiny lavalier mics to use with your iPhone - especially handy when you are at events) 
 
(Just remember to use them in the right recording environment - either a dedicated studio or a quiet, preferably carpeted room full of soft furnishings. If you can, cover any sizeable hard surfaces with blankets to reduce reverberations.) 
 
About me 
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter. 
 
I have many years of news and audio production experience which I now use to great effect as CEO of a podcast-making company called "Made4U Podcasts". 
 
I've also helped run family businesses in the UK and Germany in the tourism and wine education fields. 
 
So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients. 
 
That's why these podcasts are short, pithy and full of information - not blather! 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
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Episode 8: How to publish your business podcast 
 
Firstly, you need to register your podcast with a podcast host like Buzzsprout, Libsyn , Podbean or Spreaker (and there are plenty more to choose from). 
 
Sign up with one of these and they will send out each new episode of your show to every major podcast directory like Apple Podcasts, Spotify, Google Podcasts, etc. 
 
It will save you huge amounts of work and place your podcast exactly where you need it to be. 
 
And they will arrange your RSS feed too (a one-off job because once you’ve got it, you’ve got it!). An RSS feed is a piece of code that enables the podcast directories to recognise and publish your new episodes – you can’t podcast without one basically. 
 
As it happens, I’m a fan of Buzzsprout. I’ve always used them for my podcasts and for my clients. 
 
If you'd like to join them too, you can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
 
You might think you’ll simply upload all your podcasts to your website. But podcasts take up too much bandwidth so hosting them yourself just isn’t practical. 
 
The podcast hosts help you put all your registration ducks in a row, which ultimately means all you have to do is upload your new episode once and everything else will be taken care of. They really save you a huge amount of trouble for a small amount of money each month. 
 
There are free plans you can use but these are not recommended for business podcasters because your bank of podcast episodes would only be kept online for up to 90 days. 
 
Spend around $12 or £9 a month and they’ll stay evergreen for listeners who want to binge listen! 
 
The likes of Buzzsprout and their competitors can do more for you too, such as helping to improve your audio (a Buzzsprout speciality costing an extra €6 a month), as well as providing embeddable website players and download links. 
 
You’ll also be able to access stats to see how well your podcast is doing. 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
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Episode 7: Seven ways to sound good on your Podcast 
 
1. I’ll let you in to a little secret! 
 
As a former live broadcaster in BBC radio and on satellite TV, I know that sounding professional has a lot to do with pretending! Keeping cool as a cucumber while chaos reigns behind the scenes is why they pay professional presenters all those big bucks. Fortunately, you, as a business podcaster, can record in relative peace and quiet. Just act like you’re in charge and everyone will believe you! 
 
So what else helps you to sound really good on your business podcast...? 
 
2. The Practical Steps. 
 
• Make sure your mic is about a fist’s distance from your mouth 
• Protect your mic from the plosives – the popping noises - that your lips produce when you vocalise hard consonants like bs and ps. A pop filter or a foam cover are dirt cheap to buy and they work a treat. 
• Make sure you wear headphones to catch and silence any off-putting noises before you press record. That way you won’t be distracted. Choose closed back professional headphones (as described in my ultimate podcaster’s guide) with comfortable cushy ear pads. 
• Wear nice soft clothing that doesn’t produce sounds as you shift in your recording chair. Artificial fibres can be strangely noisy! 
• Take off any jangly jewelry – your accessories may look great but they won’t sound great. 
 
3. Sounding professional on a podcast starts in the mind. 
 
People new to podcasting are often put off by the thought of what other people will think of them. I urge you to believe in yourself. You know important stuff about your business and your business niche. What you know will solve someone else’s problem. Knowing you know that, will allow your voice to express that confidence for you. 
 
4. Use your imagination to help your voice sound natural. 
 
Imagine you are talking to just one person and make that one person your ideal client whose pain points you know so well. A podcast is a conversation and your listeners will be agreeing or expressing surprise or interest as they listen. Allow your imagination to involve you in that exchange so that it feels personal. 
 
5. Look after your most important tool – your voice! 
 
Be kind to your voice. Avoid drinking caffeine but do drink lots of water to hydrate your mouth and vocal chords. Warm up your voice with a song or two! My favourite tip is to sing a song through a straw. It’s also a conveniently quiet way to sing a song in the office without attracting too much attention! 
 
6. Planning for every eventuality makes you sound confident. 
 
• Plan your podcast – either by using bullet points or a script – so you know exactly what you want to say. 
• Pre-interview guests so that your prepared questions hit home. 
• During your interviews, pose your follow-on questions as you would with any conversation. 
 
7. More tips to sound relaxed and confident on your podcast. 
 
Remember to inject energy into your voice – as well as enthusiasm and excitement for what you’re talking about. If you express that, your listeners will feel it too. 
 
And finally – SMILE! Because a smile brings warmth into your voice 
 
Summary: What are the best ways to sound good on a podcast? 
1. Pretend to be cool, collected and confident. It’s what all the professionals do! 
2. Follow my suggested practical tips to avoid beginner’s mistakes. 
3. Adopt the right mindset and tell yourself you simply can’t fail to be engaging. 
4. Use your imagination to help your vocal presentation strike a really personal note with your listeners to encourage them to “talk” back to you. 
5. Protect your voice and remember to hydrate. 
6. The more you plan your content, the more professional you will sound. 
7. Smile and inject your voice with energy. 
 
Let me know if these tips help you with your podcast presentation. It would make my day to hear from you – email serena@made4u-podcasts.co.uk. 
 
Why not download this free guide to business podcasting. It adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad, which I think you’ll find helpful and concise. 
 
Also, If you’re looking for a friendly community to discuss your podcasting plans with – please join my free Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
Finally, please check out my company, Made4U Podcasts to find out more about me, my podcasts and the services we offer. 
 
P.S.- I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan, you’ll get a $20 or a £15 Amazon gift card. This will also help support my show too - so thank you! 
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Episode 6: How to launch a Podcast in 2021 
 
This podcast episode explains the 8 essential decision you have to make to turn your business podcasting ambitions into reality. 
 
1. What’s your podcast going to be about – Your business? Your story? Your clients? 
 
2. The equipment you need to get. You’ll need a decent mic, a pair of headphones, and software allowing you to record and edit 
 
3. A structure for your podcast – for example, will it just be you or will it be an interview-based or panel discussion podcast? 
 
4. How will you fill your podcasts – with what content? 
 
5. What kind of run-down will you choose – will it include music? 
 
6. How often will you release editions? 
 
7. How will you record podcast guests if you decide to go down that route? 
 
8. Which platform will you go with to publish your podcast? 
 
You can help speed-up your new business podcast launch by downloading this free guide - it's sure to answer your most pressing questions! 
 
By the way, I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan, you’ll get a $20 or a £15 Amazon gift card. This will also help support my show too - so thank you! 
 
Also, If you’re looking for a friendly community to discuss your podcasting plans with – please join my free Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
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Episode 5: How to Choose Content to Fill Your Podcast 
 
Start by deciding what subjects you want to talk about and then find a framework to sort them into categories. 
 
When I was planning three months' worth of content for these podcasting podcasts, I divided up the areas that I knew needed to be discussed into five and then I created a separate column for each with a subject heading: 
 
The Existential – such as why you need a podcast or how much time does it take to make a podcast 
Content – to cover deciding the structure of a podcast as well as planning its contents 
How to record, edit and distribute 
Podcast Presentation Techniques 
How to market the finished product 
 
Then I brain dumped a huge number of potential topics into each column and, from that smorgasbord of content ideas, I chose six for my first six podcasts. 
 
Here's a few ideas that you might help jump start a list of ideas for you. 
 
Discuss real life examples of the work you do (protecting identities wherever necessary) 
Voice a commentary on the latest developments or challenges in your industry 
Bring on different members of your team each episode to show off their know how 
Invite experts to talk about issues affecting your industry or sector 
Have a debate where different viewpoints are expressed 
Invite clients to a roundtable discussion on the issues that matter to them 
Have a news slot which could focus on: 
­company news and successes 
­urgent challenges facing your industry 
­changes in government policy and how it affects your clients 
­world events 
­natural disasters 
­changing consumer behaviour 
ethical issues 
Q&A with questions submitted by listeners on your social media or podcast website page 
Introduce a new employee or a new client 
Quiz, with a new winner announced each week 
 
Spice it up a bit with some imagination, humour or even a dash of controversy. Have fun with it and your audience will too. 
You can help speed-up your new business podcast launch by downloading this free guide - it's sure to answer your most pressing questions! 
 
Also I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan, you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
 
And join my free Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
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Episode 4: What business podcasting format is right for you? 
 
The easiest kind of podcast for a beginner is a straight commentary – it is easy to plan and requires very little editing. But maybe you don’t want to be a solo presenter and would prefer to present with a colleague in a 'double header', as it’s called. 
 
Or maybe a one-to-one interview show appeals to you more. It takes a bit more organising, but certainly takes some of the presenting heat off you. 
 
You could really switch up your podcast if you make it into a debate or a group discussion – but this can be quite tricky to moderate or host if you are not used to conducting debates. 
 
You can also use your podcast to teach - literally. Naturally, this requires a lot of very detailed planning. 
 
Or you can combine any of the above in a hybrid sense to make your own type of podcast. 
 
Listen here for lots more detail on the choices you have...! 
You can help speed-up your new business podcast launch by downloading this free guide - it's sure to answer your most pressing questions! 
 
Also I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan, you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
 
And join my free Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
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Episode 3: Why podcasting is NOT a technical challenge! 
 
Well, actually, it's really not! There are many business people successfully recording and running their own podcast - and you can be one of those people too. In fact, I know you can. 
 
Listen to the podcast for how you can become a business-podcaster! 
 
If you decide to follow my recommendation and use Buzzsprout to get your show listed in every major podcast platform – you can use this link to sign up. If you choose a paid plan, you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
You can help speed up your new business podcast launch by downloading this free guide - it's sure to answer your most pressing questions! 
 
And join my free Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
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Episode 2: How to vanquish your fears about launching your own podcast 
 
What is it that worries you? Are you concerned no one will want to listen to you? Or that your business podcast theme is too niche or that everyone you know will just laugh at you for launching in the first place? Or maybe you hate the sound of your own voice and think everyone else will too. 
 
It's that nasty imposter syndrome striking again! 
 
These are all fears that everyone with the energy and creativity to put themselves out there suffers from, at one time and another. 
 
And in this episode I show you why they can be easily vanquished. 
 
I'll also give you some great tips for making your voice sound better when you record, but above all I hope this episode gives you the confidence to take the next step in your podcasting journey. 
You can help speed up your new business podcast launch by downloading this free guide - it's sure to answer your most pressing questions! 
 
And join my free Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
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Episode 1: Why you need a business podcast to 'light up your niche' 
 
I'm your host, Serena Gay. I'm a former BBC journalist with years of experience in the broadcasting world and in podcasting and I am so excited to be helping you on your podcasting journey. 
 
The fact is, listening to podcasts is growing significantly in popularity and to have your own podcast will really help you stand out from your competitors. 
 
Above all – it will give you the added advantage of speaking directly to a new stream of potential clients. The power of the human voice to engage people, to persuade them and to build that know, like and trust factor simply cannot be underestimated. 
You can help speed up your new business podcast launch by downloading this free guide - it's sure to answer your most pressing questions! 
 
And join my free Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
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Trailer: Podcast Launch Pad 
 
 
The 'Podcast Launch Pad' series will also explain how to pack your new business podcast full of content and how to achieve a killer presentation. 
 
Download this free guide to podcasting for business, for answers to all your questions on how to make a business podcast. 
 
Also visit the Facebook Group if you'd like to join a friendly podcast-making business community! 
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Podcasts are an increasingly popular and successful way of promoting business. 

Isn’t it time you had a word in your customers’ ear? 

To find out more about this exciting new marketing channel for your business, or to book an initial planning session, please call or email us, or complete the enquiry form below and we’ll get straight back to you. 

How to produce a business podcast 

Also, join our Facebook Group Podcasting for Business Owners 
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