How To Launch A Business Podcast 

'Podcast Launch Pad' with Serena Gay. 
 
Launch a business podcast with Serena Gay and head confidently for blast off! 
A former BBC radio reporter and broadcasting journalist, Serena founded Made4U Podcasts to help business people amplify their message through podcasts to reach a new and profitable stream of clients. 
 
Podcast Launch Pad episodes are published every Tuesday. 

Listen to each episode right here...! 

Episode 8: How to Publish your Business Podcast 
 
Sign up with one of these and they will send out each new episode of your show to every major podcast directory like Apple Podcasts, Spotify, Google Podcasts, etc. 
 
It will save you huge amounts of work and place your podcast exactly where you need it to be. 
 
And they will arrange your RSS feed too (a one-off job because once you’ve got it, you’ve got it!). An RSS feed is a piece of code that enables the podcast directories to recognise and publish your new episodes – you can’t podcast without one basically. 
 
As it happens, I’m a fan of Buzzsprout. I’ve always used them for my podcasts and for my clients. 
 
If you'd like to join them too, you can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
 
You might think you’ll simply upload all your podcasts to your website. But podcasts take up too much bandwidth so hosting them yourself just isn’t practical. 
 
The podcast hosts help you put all your registration ducks in a row, which ultimately means all you have to do is upload your new episode once and everything else will be taken care of. They really save you a huge amount of trouble for a small amount of money each month. 
 
There are free plans you can use but these are not recommended for business podcasters because your bank of podcast episodes would only be kept online for up to 90 days. 
 
Spend around $12 or £9 a month and they’ll stay evergreen for listeners who want to binge listen! 
 
The likes of Buzzsprout and their competitors can do more for you too, such as helping to improve your audio (a Buzzsprout speciality costing an extra €6 a month), as well as providing embeddable website players and download links. 
 
You’ll also be able to access stats to see how well your podcast is doing. 
Let me know if these tips are useful. It would make my day to hear from you – email serena@made4u-podcasts.co.uk
 
You can help speed-up your new business podcast launch by downloading this free guide to business podcasting - it adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise. 
 
If you’re looking for a friendly community to discuss your podcasting plans with, please join my Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
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Episode 7: Seven ways to sound good on your Podcast 
 
1. I’ll let you in to a little secret! 
 
As a former live broadcaster in BBC radio and on satellite TV, I know that sounding professional has a lot to do with pretending! Keeping cool as a cucumber while chaos reigns behind the scenes is why they pay professional presenters all those big bucks. Fortunately, you, as a business podcaster, can record in relative peace and quiet. Just act like you’re in charge and everyone will believe you! 
 
So what else helps you to sound really good on your business podcast...? 
 
2. The Practical Steps. 
 
• Make sure your mic is about a fist’s distance from your mouth 
• Protect your mic from the plosives – the popping noises - that your lips produce when you vocalise hard consonants like bs and ps. A pop filter or a foam cover are dirt cheap to buy and they work a treat. 
• Make sure you wear headphones to catch and silence any off-putting noises before you press record. That way you won’t be distracted. Choose closed back professional headphones (as described in my ultimate podcaster’s guide) with comfortable cushy ear pads. 
• Wear nice soft clothing that doesn’t produce sounds as you shift in your recording chair. Artificial fibres can be strangely noisy! 
• Take off any jangly jewelry – your accessories may look great but they won’t sound great. 
 
3. Sounding professional on a podcast starts in the mind. 
 
People new to podcasting are often put off by the thought of what other people will think of them. I urge you to believe in yourself. You know important stuff about your business and your business niche. What you know will solve someone else’s problem. Knowing you know that, will allow your voice to express that confidence for you. 
 
4. Use your imagination to help your voice sound natural. 
 
Imagine you are talking to just one person and make that one person your ideal client whose pain points you know so well. A podcast is a conversation and your listeners will be agreeing or expressing surprise or interest as they listen. Allow your imagination to involve you in that exchange so that it feels personal. 
 
5. Look after your most important tool – your voice! 
 
Be kind to your voice. Avoid drinking caffeine but do drink lots of water to hydrate your mouth and vocal chords. Warm up your voice with a song or two! My favourite tip is to sing a song through a straw. It’s also a conveniently quiet way to sing a song in the office without attracting too much attention! 
 
6. Planning for every eventuality makes you sound confident. 
 
• Plan your podcast – either by using bullet points or a script – so you know exactly what you want to say. 
• Pre-interview guests so that your prepared questions hit home. 
• During your interviews, pose your follow-on questions as you would with any conversation. 
 
7. More tips to sound relaxed and confident on your podcast. 
 
Remember to inject energy into your voice – as well as enthusiasm and excitement for what you’re talking about. If you express that, your listeners will feel it too. 
 
And finally – SMILE! Because a smile brings warmth into your voice 
 
Summary: What are the best ways to sound good on a podcast? 
1. Pretend to be cool, collected and confident. It’s what all the professionals do! 
2. Follow my suggested practical tips to avoid beginner’s mistakes. 
3. Adopt the right mindset and tell yourself you simply can’t fail to be engaging. 
4. Use your imagination to help your vocal presentation strike a really personal note with your listeners to encourage them to “talk” back to you. 
5. Protect your voice and remember to hydrate. 
6. The more you plan your content, the more professional you will sound. 
7. Smile and inject your voice with energy. 
 
Let me know if these tips help you with your podcast presentation. It would make my day to hear from you – email serena@made4u-podcasts.co.uk. 
 
Why not download this free guide to business podcasting. It adds a great deal more detail to this podcast’s content. 
 
And have a listen back to all my previous bite-sized editions of Podcast Launch Pad, which I think you’ll find helpful and concise. 
 
Also, If you’re looking for a friendly community to discuss your podcasting plans with – please join my free Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
 
Finally, please check out my company, Made4U Podcasts to find out more about me, my podcasts and the services we offer. 
 
P.S.- I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan, you’ll get a $20 or a £15 Amazon gift card. This will also help support my show too - so thank you! 
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Episode 6: How to launch a Podcast in 2021 
 
This podcast episode explains the 8 essential decision you have to make to turn your business podcasting ambitions into reality. 
 
1. What’s your podcast going to be about – Your business? Your story? Your clients? 
 
2. The equipment you need to get. You’ll need a decent mic, a pair of headphones, and software allowing you to record and edit 
 
3. A structure for your podcast – for example, will it just be you or will it be an interview-based or panel discussion podcast? 
 
4. How will you fill your podcasts – with what content? 
 
5. What kind of run-down will you choose – will it include music? 
 
6. How often will you release editions? 
 
7. How will you record podcast guests if you decide to go down that route? 
 
8. Which platform will you go with to publish your podcast? 
 
You can help speed-up your new business podcast launch by downloading this free guide - it's sure to answer your most pressing questions! 
 
By the way, I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan, you’ll get a $20 or a £15 Amazon gift card. This will also help support my show too - so thank you! 
 
Also, If you’re looking for a friendly community to discuss your podcasting plans with – please join my free Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
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Episode 5: How to Choose Content to Fill Your Podcast 
 
Start by deciding what subjects you want to talk about and then find a framework to sort them into categories. 
 
When I was planning three months' worth of content for these podcasting podcasts, I divided up the areas that I knew needed to be discussed into five and then I created a separate column for each with a subject heading: 
 
The Existential – such as why you need a podcast or how much time does it take to make a podcast 
Content – to cover deciding the structure of a podcast as well as planning its contents 
How to record, edit and distribute 
Podcast Presentation Techniques 
How to market the finished product 
 
Then I brain dumped a huge number of potential topics into each column and, from that smorgasbord of content ideas, I chose six for my first six podcasts. 
 
Here's a few ideas that you might help jump start a list of ideas for you. 
 
Discuss real life examples of the work you do (protecting identities wherever necessary) 
Voice a commentary on the latest developments or challenges in your industry 
Bring on different members of your team each episode to show off their know how 
Invite experts to talk about issues affecting your industry or sector 
Have a debate where different viewpoints are expressed 
Invite clients to a roundtable discussion on the issues that matter to them 
Have a news slot which could focus on: 
­company news and successes 
­urgent challenges facing your industry 
­changes in government policy and how it affects your clients 
­world events 
­natural disasters 
­changing consumer behaviour 
ethical issues 
Q&A with questions submitted by listeners on your social media or podcast website page 
Introduce a new employee or a new client 
Quiz, with a new winner announced each week 
 
Spice it up a bit with some imagination, humour or even a dash of controversy. Have fun with it and your audience will too. 
You can help speed-up your new business podcast launch by downloading this free guide - it's sure to answer your most pressing questions! 
 
Also I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan, you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
 
And join my free Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
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Episode 4: What business podcasting format is right for you? 
 
The easiest kind of podcast for a beginner is a straight commentary – it is easy to plan and requires very little editing. But maybe you don’t want to be a solo presenter and would prefer to present with a colleague in a 'double header', as it’s called. 
 
Or maybe a one-to-one interview show appeals to you more. It takes a bit more organising, but certainly takes some of the presenting heat off you. 
 
You could really switch up your podcast if you make it into a debate or a group discussion – but this can be quite tricky to moderate or host if you are not used to conducting debates. 
 
You can also use your podcast to teach - literally. Naturally, this requires a lot of very detailed planning. 
 
Or you can combine any of the above in a hybrid sense to make your own type of podcast. 
 
Listen here for lots more detail on the choices you have...! 
You can help speed-up your new business podcast launch by downloading this free guide - it's sure to answer your most pressing questions! 
 
Also I use and recommend podcast host Buzzsprout to new podcasters who want to get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan, you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
 
And join my free Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
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Episode 3: Why podcasting is NOT a technical challenge! 
 
Well, actually, it's really not! There are many business people successfully recording and running their own podcast - and you can be one of those people too. In fact, I know you can. 
 
Listen to the podcast for how you can become a business-podcaster! 
 
If you decide to follow my recommendation and use Buzzsprout to get your show listed in every major podcast platform – you can use this link to sign up. If you choose a paid plan, you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you! 
You can help speed up your new business podcast launch by downloading this free guide - it's sure to answer your most pressing questions! 
 
And join my free Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
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Episode 2: How to vanquish your fears about launching your own podcast 
 
What is it that worries you? Are you concerned no one will want to listen to you? Or that your business podcast theme is too niche or that everyone you know will just laugh at you for launching in the first place? Or maybe you hate the sound of your own voice and think everyone else will too. 
 
It's that nasty imposter syndrome striking again! 
 
These are all fears that everyone with the energy and creativity to put themselves out there suffers from, at one time and another. 
 
And in this episode I show you why they can be easily vanquished. 
 
I'll also give you some great tips for making your voice sound better when you record, but above all I hope this episode gives you the confidence to take the next step in your podcasting journey. 
You can help speed up your new business podcast launch by downloading this free guide - it's sure to answer your most pressing questions! 
 
And join my free Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
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Episode 1: Why you need a business podcast to 'light up your niche' 
 
I'm your host, Serena Gay. I'm a former BBC journalist with years of experience in the broadcasting world and in podcasting and I am so excited to be helping you on your podcasting journey. 
 
The fact is, listening to podcasts is growing significantly in popularity and to have your own podcast will really help you stand out from your competitors. 
 
Above all – it will give you the added advantage of speaking directly to a new stream of potential clients. The power of the human voice to engage people, to persuade them and to build that know, like and trust factor simply cannot be underestimated. 
You can help speed up your new business podcast launch by downloading this free guide - it's sure to answer your most pressing questions! 
 
And join my free Facebook Group "Podcasting Blueprint for Business Owners" - EVERYONE is welcome. 
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Trailer: Podcast Launch Pad 
 
 
The 'Podcast Launch Pad' series will also explain how to pack your new business podcast full of content and how to achieve a killer presentation. 
 
Download this free guide to podcasting for business, for answers to all your questions on how to make a business podcast. 
 
Also visit the Facebook Group if you'd like to join a friendly podcast-making business community! 
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Podcasts are an increasingly popular and successful way of promoting business. 

Isn’t it time you had a word in your customers’ ear? 

To find out more about this exciting new marketing channel for your business, or to book an initial planning session, please call or email us, or complete the enquiry form below and we’ll get straight back to you. 

How to produce a business podcast 

Also, join our Facebook Group Podcasting for Business Owners (everyone welcome!) 
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